GILD Journal

Fragrance has a direct line to our emotions, capable of uplifting, calming, or even stirring deep nostalgia with just a whiff.

The link between scent and memory is one of the most powerful sensory connections we possess, often described as the "Proustian Effect".

Named after Marcel Proust, who famously encapsulated the power of scent in his work "In Search of Lost Time," the Proustian Effect describes the phenomenon where a smell can evoke...

Synesthesia is a fascinating neurological condition where one sensory pathway involuntarily triggers another, leading to experiences where, for example, scents might be seen as colors or sounds might evoke tastes.

Sensory substitution is an innovative concept where one sense is used to compensate for the loss or enhancement of another.

Synesthesia is not a one-size-fits-all condition but rather a spectrum of sensory experiences where one sense stimulates another.

Scent-to-color synesthesia is a unique form of synesthesia where the sense of smell triggers the perception of colors or visual patterns.

The intersection of fragrance and synesthesia offers a unique exploration of how scent can transcend the olfactory to engage other senses visually, auditorily, or even tactilely.

The intersection of skincare and fragrance is a topic of much debate, particularly among those concerned with skin health.

Fragrance sensitivities are more common than many might realize, affecting a significant portion of the population with reactions that can range from mild irritation to severe health issues.

Bvlgari's Le Gemme collection is a celebration of luxury, inspired by the beauty and rarity of gemstones.

Choosing the right fragrance can feel like selecting the perfect outfit - it's about how it fits you, where you're going, and how you want to feel.